# The Marketing Telemarketing Awards 1997

- Link: https://fundraising.co.uk/1997/07/06/marketing-telemarketing-awards-1997/
- Published: 1997-07-06T23:00:00+01:00
- Author: Howard Lake

The Arthritis and Rheumatism Council have won in the Charity Sector of this year’s
Telemarketing Awards.
“More than 20% of those telephoned agreed to give regular 
gifts, with an average four-year value of 252”.

ActionAid and Help the Aged were both highly commended. In the case of ActionAid,“
by introducing the telephone, the number of sponsors recruited grew by 460% when
compared with the mail-only approach”.

Significantly, the telemarketing agency responsible for all these successes was 
ActionAid’s National Telephone Team.

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