# E-mail fundraising campaign hit by Internet Urban Legend

- Link: https://fundraising.co.uk/1997/01/24/email-fundraising-campaign-hit-internet-urban-legend/
- Published: 1997-01-24T00:00:00+00:00
- Author: Howard Lake

A US publisher’s e-mail fundraising campaign is over but an online rumour suggests
that it isn’t, thereby causing difficulty for the company.
Houghton Mifflin Publishing
Corporation used to run the Polar Express scheme promoted on their Web site whereby
they would donate books to children’s hospitals if they received a certain number
of e-mail messages. The campaign is over but an Internet Urban Legend mistakenly
suggests that the scheme is still going.

 

 

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Houghton Mifflin are explaining the current status of the campaign at the Polar 
Express site.

 

 * **[Museum of Scotland launches Web appeal with signatures](https://fundraising.co.uk/1997/02/01/museum-scotland-launches-web-appeal-signatures/)**(
   1 February 1997)
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   5 February 1997)
 * **[CFRNET moves to new address](https://fundraising.co.uk/1997/03/19/cfrnet-moves-new-address/)**(
   19 March 1997)