# Red Cross launches HelpAd

- Link: https://fundraising.co.uk/1996/10/22/red-cross-launches-helpad/
- Published: 1996-10-22T23:00:00+01:00
- Author: Howard Lake

**The Red Cross aims to raise £2 billion in five years with its HelpAd initiative.**

The Red Cross has launched HelpAd, a fundraising initiative in partnership with 
major corporate brands, which aims to raise £2 billion. A £300,000 national press
campaign has just broken to promote the initiative.

HelpAd, which some have called “Brand Aid”, aims to link major brands with complimentary
products to reach common target markets. One partner supplies advertising space 
and the other provides the advertising material, together with the HelpAd logo. 
Payment for the advertising space is donated to the Red Cross. One example of this
initiative in action is for a margarine brand to be advertised on the packaging 
of a loaf of bread.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Shoppers are being encouraged to buy products featuring the HelpAd logo.

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