# Sponsor entices journalists to launch with offer of charity donation

- Link: https://fundraising.co.uk/1996/10/04/sponsor-entices-journalists-launch-offer-charity-donation/
- Published: 1996-10-04T23:00:00+01:00
- Author: Howard Lake

Crusaid managed to secure a packed room of journalists at the launch of its Internet
guide to HIV and AIDS after a corporate sponsor offered to donate £50 to the charity
for each journalist that turned up.
If you are short of journalists coming to a 
press launch, you could always entice them with a corporate donation to the charity.

 

 

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Glaxo Wellcome offered the £50 donations and it seemed to work. Caroline Bullock,
Communications Director at the company, said that she thought this was the first
offer of its kind. “It just seemed like a good idea as a way of encouraging media
interest”, she told Third Sector magazine.

 

 

 

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