New media

For those of us who work on Gmail as primary e-mail client the announcement of its new feature - Priority Inbox - becomes a very, very helpful solution.

Diaspora is a new social network which we can expect to lau

Applications using the ability of smartphones and other mobile devices to pinpoint your precise location at any time have been a key topic for discussion amongst digital marketers over the last year or so, and were also something I covered in my Digital Fundraising Hot Topics Session at this summer’s Institute of Fundraising National Convention here in London last month.

Up to now, a lot of the location-based application chatter has focused on the new breed of specifically designed location-based social networks like Foursquare and Gowalla. However, it was only a matter of time before the global market leader in social networking responded. Hence, last week we saw the launch of Facebook Places – an extension to existing Facebook functionality that will enable smartphone wielding Facebookers to share their location with their Friends, be alerted when Friends are close by, check-in to specific locations, and share details of good places with others in their social network. Click here to read more on givinginadigitalworld.org

Just to get it out of the way, tweetups started out as a meeting of people who would normally connect via twitter. In less than two years, whilst that core principle has remained the same, their usage has become more widespread and the impacts far more powerful. If you want to hold a conversation with lots of people, in real-time, sharing experiences and learning and involving those in the room with you as well as others online a tweetup is a powerful tool.

So new, they mention June 2010 as founding month on their Facebook fan page! Yet

One of my favorite sources of intelligence on state of social media marketing is work done by Forrester Research.

Evan Williams (CEO of Twitter) and Biz Stone (Co-Founder of Twitter) are giving you a chance to feature your Twitter usage on their very own website called Hope140

What kind of content should a charity include in their website?

I earn my living helping charities and small businesses get better returns from their marketing and communications ideas.  That means I spend a lot of time encouraging people to try and think and feel what their target audiences think and feel.  Put themselves in their audiences' shoes, if you will.  Sometimes we can do this intuitively or based on experience and sometimes we have to use research or some other means of gathering feedback.

I'd come across 3D image presentation plugin Cooliris before, but didn't realise they offered a free tool to present your graphics or videos on your own website or blog page.