New media

Pokes and Tags and Tweets – do they annoy you or catch your attention?

Each time we see a significant evolution in the way consumers communicate there is always a temptation to jump to the conclusion that the latest method will surely kill-off the previous methods.

As such, following the incredibly rapid adoption of Social Media over the last few years it’s not surprising that people are having the same discussions again – ’surely if everyone is tweeting or facebooking then they’ll no longer be using email?’.

However, it turns-out based on a growing body of research evidence that the rumours of Email’s imminent demise at the hands of Social Networkers are incorrect...

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I will never stop believing, or probably saying that, whichever audience(s) we serve as organisations, their needs should underpin our thinking and actions.  That's not to say that we shouldn't seek to achieve our own objectives - of course we should.  The customer / supporter / volunteer is not always right and we have our own targets to meet.

Its amazing what the right few questions can get people to talk. And its amazing what they tell us when we ask..

I came across this a while ago, but have been reminded of it again, so decided to embed the box on UK Fundraising.

The response to the Haiti earthquake appeal has continued the trend for donors method of choice to donate being online.

Google.co.uk is, like it parent Google.com, site using its ubiquity to good effect following the Haiti earthquake.

If you’re planning or evaluating any form of social media activity, then it’s worth taking a look at eMarketer’s summary of a recently released research report examining which marketing uses of Facebook and Twitter are working best.

Top of the effectiveness list for consumer-focused marketers using Facebook is ‘Creation of a Facebook application around a brand’. While down at the bottom lies ‘Targeted cost per click ads’.

If Twitter’s more your thing, then there is also a summary of the effectiveness of Twitter tactics…

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Following discussions with a charity team last week, I wanted to suggest a few tips on how to integrate e-marketing and social media.  Then, I found an article by the very prolific team at Marketing Sherpa which talked about how a business in the USA had successfully integrated their email and social media activity.  On the grounds of not wanting to reinvent the wheel, I think there is a lot of learning here for NFP organisations as well as businesses.