stephengeorge's blog

The legacy conference this week was a showcase for vibrant thinking, good practice and innovation. Times may be tough - but there's plenty of life in legacy fundraising...
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I sometimes wonder why people still bother. Imagine being Diane Tovey, a volunteer fundraiser who raises £900 a year from 8 cake and tea sales.
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Every so often, there comes a chance to make a big difference, somewhere, somehow. For, legacies its right here, right now - but it needs a new era of leadership.
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Buying a TV today isn’t what it used to be. As I searched for a solution I found my way back to the sureness that is John Lewis. I had succumbed to the brand promise.
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If the essential logic of fundraising is hearts, minds, giving - then the emotional logic of legacies is surely family first, charity second, made possible with a small percentage of whats left.
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As I shared the results of my straw poll on what the admin and fundraising tribe thought of each other, I was greeted with resignation and a bit of mirth…
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So there it was - just at the right moment, an elephant in the room - literally.
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The tail - the legacy pledge - is wagging the dog - the fundraisers. Its time to stop.
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What drives legacy fundraising in the UK?
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Its a revelation when Marty Mcfly finds his mother in 1955 smoking and drinking. They didnt do that, did they?
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