kevin baughen's blog

Whilst not related to fundraising specifically (PG's links to the Rain Forest Alliance aside), I thought it worth a mention because I think it is an excellent example of 21st century, coordinated advertising.
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It’s a wonderfully trite descriptor but the elevator pitch is still a useful tool to help us all focus on what we do from the perspective of the audience we want to communicate with. 
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The latest RSPCA online advertising made me laugh as well as realise what a serious message animal neglect can be at this time of year (you might have to refresh once or twice to see both versions).  But then, that's the point!
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I'm now officially tired. My Nan used to tell me that I would get square eyes if I stared at the TV screen for too long. I can't imagine what she would think of our obsession with screens on everything today.
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This week's climate change protest at Stansted airport generated a lot of media coverage across most channels. It could be argued that the organisation responsible, Plane Stupid, were anything but responsible in their direct action and I, for one, sympathise with the people stuck at the airport with no flight home.
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Like many others, I saw my first glimpse of the Barnado's Christmas TV and viral adverts last week.  Pretty hard-hitting, some would say shock, tactics employed throughout but it is a serious message after all.
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Wow!  A veritable whirlwind of accusation and counter-punching has blown up over the last week or so following the publication of Intelligent Giving's research on face-to-face fundraising and the subsequent media coverage recommending that the public should avoid all chuggers. 
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I recently wrote a blog article suggesting that managers often don't like the annual process of completing performance reviews. Form-filling, subjectivity and a lack of regular on-going feedback opportunities were all at the top of a recent survey as reasons why.
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A friend recommended a new online presentation-cum-video tool and I'm dying to know what others think of it.
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It’s the time of the year when HR departments (or at least those individuals responsible for the ‘people stuff’) are pursuing line managers the length and breadth of the country to begin the for
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