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How do you turn a fundraising minor into a future major donor?

My little nephew has caught the fundraising bug and, over the next few weeks will be:

1)Running 5k to raise money for an older people's ward at his local hospital;

National Trust launches first ever charity version of Monopoly

The National Trust has launched its very own Monopoly set with a novel twist that gives players the opportunity to “own” stately piles, beaches, a light house, a mill from the Industrial Revolutio

Is the NHS ready for a "Get Off Your BUTT Day" Challenge?

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I’ve just finished reading an article in The Telegraph that describes a report by Dr Steve Boorman, an occupational health expert, for the Department of Health suggesting that NHS staff should be ch

Paws related marketing II

Having raised an incredible £489,000 in 2008 to fund animal rescue centres and charities across the UK, this year's Pedigree Adoption Drive (PAD)has set a target of £600,000.

Mum's the word for cause related marketing

Research from integrated marketing agency, Joshua G2, suggests that “word-of-web” and cause-related marketing should be given serious consideration as strategic brand building tools capable of ena

Comic Relief Secures Jammie On-pack promotion for Red Nose Day

Burton’s Foods is investing £750,000 in a marketing push across its complete range of Jammie Dodgers, including newly launched Splat Snacks, to help raise £160,000 for Red Nose Day.

Numbers up as Kiosk Lotto company gets credit-crunched

Camelot has suspended kiosk lottery terminal manager, InfoPlace UK, as a National Lottery retailer following serious concerns about its financial status.

Kellogg's enters Adopt a Monkey Business with Born Free

Cereal-munchers collecting three separate promotional codes printed on 22 million packs of Kellogg's products can now adopt a monkey in partnership with Born Free.

Allen and Scissors cut remakes of old classics in aid of War Child

War Child has announced the full list of artists and songs that feature on its new album “Heroes”, released on Parlophone on February 16th.

Could this break a corporate partnership "record"?

HMV adopts children's cancer charity CLIC Sargent as charity partner until 2010.

http://www.musicweek.com/story.asp?sectioncode=1&storycode=1036232&c=1

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