Some seasoned advice about coping with the recession

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Mal Warwick, and his CEO Dan Doyle, have just published an interesting piece on how to approach the recession.

http://www.theagitator.net/wp-content/uploads/file/FundraisingToughTimes...

There is a mounting pile of comment on this subject - but this paper does offer something a little more structured than other 'thought pieces' I've read. Warwick and Doyle sketch three scenarios - shallow recession, recession and economic depression. For each they assess the implications of three different strategies - invest, focus on quality, retrench.

The paper concludes that whatever the scenario a focus on quality delivers the best or least worst results. The advice is consistent with what other commentators have been saying but this paper presents the case in a logical and organised way. Worth a read.