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Key changes to fundraising statements, part of the Charities Act 2006, come into force today. They are not optional, and affect charities, business that carry out promotional activities with a claim that money will be generated for charity, and businesses or individuals, known as professional fundarisers, who are paid to raise money or other donations for charities.
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Customers buying their favourite products from Tesco raised an incredible £751,000 for its Charity of they Year 2007, The British Red Cross. The initiative, ‘One of Britain’s Favourites’, was one of Tesco’s largest ever one-off cause related marketing campaigns. Products involved in the promotion included Marmite, PG Tips and Heinz Baked Beans.
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