Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources (Jossey-Bass Nonprofit

Submitted by howardlake on 30 June, 2008 - 14:40.

cover of Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources (Jossey-Bass Nonprofitauthor: Neil G. Kotler
Philip Kotler
asin: 0787909122
binding: Paperback
list price: £32.99 GBP
amazon price: £78.01 GBP


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