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howardlake: RT @ukfundraising Retail scholarships open to charity shops for the first time | UK Fundraising http://bit.ly/acGjck

SEO Visual Blueprint: Your Visual Blueprint for Effective Internet Marketing
by Kristopher B. Jones (Author)
Publication Date: 29 July 2010

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The Internet Case Study Book
by Rob Ford (Editor), Julius Wiedemann (Editor)
Publication Date: 30 Mar 2010

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Viral Explosions!: Proven Techniques to Expand, Explode, or Ignite Your Business or Brand Online
by Peggy Mccoll (Author)
Publication Date: 22 April 2010

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Facebook Marketing: An Hour a Day
by Chris Treadaway (Author), Mari Smith (Author)
Publication Date: 12 May 2010

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Advanced Google AdWords
by Brad Geddes (Author)
Publication Date: 21 April 2010

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Social Media Marketing All-in-One for Dummies
by Jan Zimmerman (Author)
Publication Date: 30 Aug 2010

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Performance Marketing with Google Analytics: Practical Strategies for Maximizing Online ROI: Practical Techniques for Maximizing Online ROI
by Sebastian Tonkin (Author), Caleb Whitmore (Author), Justin Cutroni (Author)
Publication Date: 18 May 2010

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Pay-Per-Click Search Engine Marketing: An Hour a Day
by David Szetela (Author), Joseph Kerschbaum (Author), Michael Flores (Author)
Publication Date: 5 July 2010

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This weekend (Friday 19th to Sunday 21st March) is Sport Relief. It only comes around every two years, but when it does, it’s one of the biggest fundraising events in the calendar, so we always see a lot of Sport Relief activity on JustGiving. But before getting on to a round-up of what’s going on, I thought it would be worth just saying, for those who don’t know, Sport Relief is an initiative of Comic Relief in which celebrities from the worlds of sport and TV come together to try and get people in the UK active, while at the same time raising money to help transform the lives of poor and vulnerable people both at home and abroad. In 2008 the event raised a total of £28 million and the organisers are hoping to beat that this year.

Tune in to BBC One from 7:00 PM tonight for an evening of Friday-night entertainment featuring mash ups of some of your favourite sports personalities and shows (Match of the Day’s Gary Lineker on Masterchef, anyone?) as well a look back at some of the amazing celebrity Sport Relief challenges that have taken place over the last few months, beginning with Eddie Izzard’s incredible pledge to run round the UK – the equivalent of 43 marathons in 51 days! (You may remember we blogged about this way back in August 2009).

Eddie has already raised more than £300,000 and you can still sponsor him via his Sport Relief page or his lesser-spotted JustGiving page. What’s even more amazing is that we’re seeing lots of people setting up a wide variety of JustGiving pages - not just for Sport Relief or running events - citing Eddie as their main inspiration!

Equally impressive is Lawrence Dallaglio’s Cycle Slam, which saw the former England rugby captain and a team of friends including Lee Dixon, Ally McCoist and Les Ferdinand set off from Rome on the 12th February and arrive in Edinburgh on the 12th of March after taking in all of the stadiums from the Six Nations Championship. Lawrence also threw down the gauntlet (or should that be cycling glove?) and invited you to join him on a leg of his challenge. Hundreds of you accepted, meaning all involved are now tantalisingly close to reaching the overall target of £1 million. Will it be reached tonight? You can sponsor Lawrence on his JustGiving page here.

There were not one, but two £1 million pound cycle challenges this year, the second being David Walliams & friends’ ride from John O’Groats to Land’s End, which has raised £1,006,509 and counting. What’s particularly interesting about this challenge is the innovative way in which team member Dragon’s Den entrepreneur Peter Jones decided to use his JustGiving page (and he should know, right?). Instead of opening up his page to donations of any size, he asked for only donations of £100 and only from companies. So far he’s raised £89,797, which just goes to show sometimes it pays to find your fundraising niche.

Elsewhere JustGiving’s all-time top fundraiser Phil Packer and BBC news presenter Kate Silverton took on the Three Peaks Challenge. You can read more about their adventure and sponsor them on their Sport Relief page.

And that’s just scratching the surface. To see more of the celebrity fundraisers raising money for Sport Relief take a look at the top fundraisers on their charity profile.

But it’s not all about celebrities. On Sunday thousands of people will rise to the challenge of doing something fun and active to raise money for charity by running the Sainsbury’s Sport Relief Mile. The JustGiving Help Desk’s very own Gillian Turton is one of them. Here’s what she had to say about the event:

After watching the amazing efforts of Eddie Izzard last year and also finding out that one child dies from malaria in Africa every 30 seconds, I wanted to help raise some funds this year. I found out that a mosquito net cost £5.00. I spend at least five times this amount on a night out to voluntarily feel poorly the next day so it was time to help.

After seeing the adverts on TV, I logged on to the Sport Relief website to sign up for a mile. Having not run for more than 30 seconds in about five years, “Surely I’ll be able to manage a mile”, I thought. I was then confronted with the options to sign up for 1 mile (“the family mile”), 2-3 miles or 3-6 miles and I knew I had to push myself a little further than the family mile that is mostly for children or face the jokes from my friends and would-be sponsors. So I paid my £5.00 entry, bought my Sport Relief socks and set up my JustGiving Page with a funny story and even funnier photo.

And here I am, Friday afternoon, having done a little training and already exceeded my target of £100, all set for the jog down the Embankment on Sunday! Having heard rumors that a few celebs may be there, I am getting rather excited. I just hope I don’t get any five-year-olds sprinting past me, oh the shame!

howardlake: I've favourited a YouTube video -- The Future of Publishing - created by DK (UK) http://youtu.be/Weq_sHxghcg?a

howardlake: @bullyinguk 18 hops to bullying.co.uk and it times out. Can't email just yet I'm afraid.

howardlake: @mjayhazlewood Thanks Mark. Yes, #tweetdeck is an essential tool for my Twitter use. It's made in London too.

My friends at Greenpeace Netherlands recently sent me this great example of how to spread the word by Heineken, which combines passion, suprise, love, video-conferencing, television and…football

The publicity stunt involved getting girlfriends, university professors and bosses to persuade their male employees, all of which were AC Milan fans, to see an orchestral production on the night of the Campions League match against Real Madrid instead of the football!

The guys were made to sit through 15 minutes of the production until they were finally let in on the joke, and allowed to watch the football!

From a stunt involving just 1136 “victims”, over 1.5 million people watched them live on Sky Sports, 10 million saw them on the news the next day and the Heineken website received over 5 million unique visitors! Amazing what can be achieved with one great idea!

With the World Cup about to begin in just over two months, I wonder what corporations and NGOs will come up with!

PS: I think that the husband and wife team of Dennis Windt and Marjolein Van de Paverd would be great for this campaign!

howardlake: I'm at The Hub King's Cross, London, having lunch downstairs.

howardlake: If you, like me, rate @technicavita and @JohnCarnell's #socmedia advice & info for charities, why not donate to @bullyinguk to thank him?

howardlake: @RobmDyson Ah, sorry. Will look into that. A few access issues have cropped up. Will sort.

howardlake: @RobmDyson Not yet, but why not submit it to UK Fundraising's video section? http://www.fundraising.co.uk/node/add/video

howardlake: @frdetective Thanks Craig. Yes, the site needed to look and work better. More planned...

howardlake: RT @frdetective: As a fundraising geek I'm excited by the launch of the new Study Fundraising site: http://bit.ly/bEqIUE