UK giving rose 2.8% overall in 2016, with online giving up by 2.2% according to the fifth consecutive Blackbaud Charitable Giving Report.
Blackbaud’s 2016 Charitable Giving Report analyses overall, mobile, and online giving trends from more than $23 billion of total fundraising revenue with overall giving data from 6,845 nonprofit organisations, and online giving data from 5,210 nonprofits representing over $2.6 billion in online fundraising from 2016. It includes figures for the US, Canada, and the UK. From the UK, it includes giving data from 342 organizations with over $675,000 in charitable giving.
The report reveals that compared to the previous year, overall giving increased by 1% last year while online giving rose by 7.9%. Online donations accounted for 7.2% of all fundraising revenue in 2016, while nearly 17% of online donations were made via mobile, up from 14% in 2015, and 9% in 2014.
The nonprofits in the report are classified by size and sub-sector based on NTEE code. K-12 education, and arts and culture nonprofit organisations saw the biggest increases in overall giving last year. K-12 education saw overall giving increase by 7.5%, while arts and culture saw a 3.7% year-on-year change, In terms of online giving, arts and culture, higher education, and public & society benefit saw the biggest increases at 15.4%, 12.3% and 12.3%.
Healthcare, public and society benefit, and environment / animal welfare saw decreases in overall giving, of -4.5%, -1.3% and -1.2% respectively, while online giving fell for international affairs (-0.8%) and medical research (-3.8%).
Overall, the most popular months for giving were December, which saw 21.8% of overall online giving donated during this month, followed by November at 9.7%, and September at 8.4%.
Blackbaud also analysed the size of online donations, and found that 10% of online gifts were for $1,000 or more. 41% of nonprofits received at least one donation of this size last year, and 89% of significant donations (those over $1,000) were between $1,000 and $4,999. 3% of significant donations were $10,000 or more while the largest online donation in this group was $100,000,
GivingTuesday is also analysed, with the report showing that online donations rose 20% in 2016. Overall, human services, environment and animal welfare, and healthcare received the most online donations, receiving 21%, 19%, and 18% respectively of the total online GivingTuesday revenue. Large charities ($10m+) received the lion’s share of GivingTuesday online donations, at 66%, while medium charities ($1-10m) received 26%, and small charities (less than $1m) received 8%.
Blackbaud also produces a monthly update into donor trends. You can subscribe to the Blackbaud Index for free.
Get free email updates
let us keep you up to date with fundraising news, ideas and inspiration with a weekly or daily email.