Harrison’s Fund launches annual Bah Humbug campaign
Melanie May | 29 November 2016 | News
Harrison’s Fund is once again asking people to ‘have a very moany Christmas’ with its annual Bah Humbug campaign.
The campaign raises funds for research into Duchenne Muscular Dystrophy by asking people to shame their Scrooge-like friends, family and work colleagues into donating to the charity every time they start moaning about Christmas with a host of online festive activities also planned via social media.
As well as raising funds, the campaign asks people to spare a thought for those children who can’t enjoy simple Christmas tasks like hanging a decoration on the tree because they suffer from a life threatening illness like Duchenne.
A special Bah Humbug box can be downloaded from the Harrison’s Fund site, or people can donate via the campaign’s JustGiving page.
Sick of everyone moaning about Christmas already? Make your own #BahHumbug Box https://t.co/9H6YymUKhq It's like a swearbox but for Scrooges pic.twitter.com/aeqwxxogDl
— Harrison's Fund (@HarrisonsFund) November 25, 2016
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Alex Smith, charity founder and Harrison’s father, said:
“We’re all guilty of having a bit of a moan at Christmas but for boys with Duchenne the reality of what Christmas means is tough. So next time you catch yourself grumbling about gift lists or whining about wrapping paper, spare a thought for Harrison and the boys like him and get involved in our campaign.”
The concept came from creative company, Field Day, which provides pro bono support to the charity.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.