British Heart Foundation improves design of two of its fundraising sites
Howard Lake | 20 September 2016 | News
The British Heart Foundation has redesigned and improved the supporter experience for two of its fundraising sites, Gift of Hope and Give in Celebration.
Working with digital product studio Addition, part of charity marketing agency WPN Chameleon, the heart charity has now relaunched both sites. Gift of Hope is a tribute platform where people make donations in memory of loved ones, and Give in Celebration invites donors to give money instead of physical gifts for special days, like birthdays, weddings or anniversaries.
Supporter-centric design
Fundraising pages can now be set up on the sites in four simple steps. The donation process has also been improved, allowing for faster and simpler process for both card and PayPal donations.
Payments are taken via Stripe and emails are handled through DotMailer.
The new simpler designs are device-responsive.
BHF Give in Celebration desktop redesign
Unified management
Both platforms can now be managed by BHF staff from a single interface, reducing staff time and effort.
Holly Patton, Legacy Marketing Manager at BHF said:
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“Our supporters are so important to our life saving research that we wanted to make sure their experience in using these digital experiences was sector-leading. We think the relaunched products set the bar in how to handle in-mem and in-celebration digital destinations.”
BHF Gift of Hope mobile redesign
Louise Ryan, Addition Head of Product Development and lead architect on the project added:
“Creating a custom product and supporter experience doesn’t rule out using standard services where it makes sense to save time, money and provide a great ready-made UX.”
BHF Gift of Hope desktop redesign
Visit BHF’s Gift of Hope and Give in Celebration to explore the charity’s new approach to usability.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.