25p from every PizzaExpress Padana pizza to be donated to Macmillan
Howard Lake | 13 May 2016 | News
PizzaExpress restaurants are partnering with Macmillan Cancer Support. Fundraising activities include the donation of 25p from every Padana pizza sold nationwide.
The donation will be applied to all versions of the pizza including the classic, Romana, Leggera and gluten-free options. So far, Padana sales have raised £55,000 for Macmillan.
Fundraising activities started on 9 May with local restaurants offering a Pizza-shaped coin collector, and staff who will be able to chat to customers about the partnership.
The partnership is not just about fundraising. It will include a series of events in PizzaExpress restaurants nationwide which will help to provide a comfortable and familiar place for people affected by cancer to share their experiences.
Installation art from PizzaExpress products
Ingredients of a partnership: food artist Michelle Wibowo’s installation
To launch the partnership, food artist Michelle Wibowo has created a striking 6ft x 14ft art installation made entirely from products on the PizzaExpress menu. It depicts a collection of hands signifying strength and support.
It took her nine hours to make, and involved 6kg of capers, 6.5kg of cherry tomatoes, 4.5kg of yellow peppers and 2.5kg of jalapenos, and much more.
Wibowo commented:
“To me, the installation perfectly captures the core essence of the partnership: that no one should have to face cancer alone. I am delighted that I was approached to design the piece – it was immensely fun and rewarding to make.”
Advertisement
Alix Wooding, Head of Corporate Partnerships at Macmillan Cancer Support added:
“By using engaging digital content like Michelle’s video, we hope to reach our target audience about our work with PizzaExpress, ultimately helping us to ensure that no one faces cancer alone.”
Here's a pizza exciting news! We are partnering with @PizzaExpress and will now receive 25p from each Padana pizza 🍕 pic.twitter.com/R1JkGswEQq
— Macmillan Cancer Support (@macmillancancer) May 12, 2016
We couldn't wait to tuck into the #MacmillanPadana! Add us on Snapchat for the full story. Username: macmillancancer pic.twitter.com/ADR5uKYtL2
— Macmillan Cancer Support (@macmillancancer) May 12, 2016
- Pizza Express has partnered with other charities in the past including Oxfam
- Pizza Express has been raising money with a donation on sales of particular pizzas for decades, notably for the Venice in Peril Fund and The National Trust.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.