Virgin Money Giving to be fundraising partner for London Marathon until 2020
Howard Lake | 20 October 2015 | News
Virgin Money is to be the title sponsor until and including the 40th London Marathon in 2020. This means that Virgin Money Giving, the London Marathon official fundraising partner, will be handling the fundraising activities of the participants until that date.
Virgin Money first became sponsors of the London Marathon in 2010, with the aim of helping runners raise over £250 million for charity over five years.
It passed that goal in 2014. With a further £54.1 million raised in 2015, the overall total has now increased to over £315 million.
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Since it was launched in 2009, donations through Virgin Money Giving have exceeded £344 million, or over £407 million including Gift Aid. It was established as a not-for-profit business.
The total raised from the London Marathon since it was founded in 1981 is now over £770 million.
Hugh Brasher, Event Director of the London Marathon said:
“Our partnership with Virgin Money has been ground-breaking in its fundraising and we’re delighted that it will now continue to our 40th race in 2020. We look forward to creating more history together.”
- Virgin Money Giving to close in November 2021 (26 August 2021)
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.