Winners in nine different categories were first shortlisted by a judging panel consisting of Sylwia Presley, Steve Bridger and Ross McCulloch, chaired by UK Fundraising editor Howard Lake. A public vote, which saw almost 8,000 votes cast, was then held to determine the winners.
The awards were launched to highlight and reward the most exciting, innovative and effective use of digital in fundraising in the UK. The awards were presented to those who used digital tools and channels creatively and, most importantly, effectively for fundraising.
Digital Fundraising Awards 2012 Winners
Most Promising Digital Tool – Timto
Best Use of Video in Fundraising – Royal Hospital for Neuro-Disability: Brain Awareness Week Campaign
Best Mobile Fundraising Campaign – Acorns Children’s Hospice: Acorns and Aston Villa FC Text to Donate Challenge
Best Use of Facebook in Fundraising – Rotary Club of Grantham/Rotary International: Rotary Global Swimathon
Best Use of Geo/Location in Fundraising – Big Egg Hunt (Action for Children, The Elephant Family)
Best Crowdfunding – Manchester Modernist Society: CAMPUS campaign
Best Pro Bono / Partnership campaign – Big Egg Hunt (Action for Children, The Elephant Family, Faberge, Fallon)
Best Mobile App for Fundraising – Depaul UK: iHobo
Best Use of Email in Fundraising – Exeter College, Oxford
Martin Campbell, Director of Innovation and Strategy, Blackbaud Europe, congratulated the winners and finalists. “It is not about doing something that looks wonderful but delivers little”, he said, “and good digital campaigns must be results-focused and integrated with an overall brand. Our winners have all done that and fully deserve their recognition.”
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