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Cancer Research UK – Watch Tommy's breast aware film

Cancer Research UK – Watch Tommy's breast aware film

This video, launched in September 2008, is intended to boost awareness of self-examination as well as encourage women to donate to Cancer Research UK.

The charity says: “We created this film to help more women become ‘breast aware’. It has a serious message but we had great fun making it and hope you have as much fun watching it.”

Sarah Pickersgill, fundraising manager at Cancer Research UK, said: “Through this video we hope to remind as many women as possible of the importance of being breast aware and encourage them to donate to the charity to help ongoing research into the disease.”

www.breastawarenessguy.org

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Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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